Logo-A-Week

week 25 – gym logo

logoaweek — Tue, 28 Sep 2010 21:09:51 +0000

So, this is not what I set out to do originally, but I ended up doing a play on old woodtype-y posters. It could be for a boxing gym. I really meant to make it “manlier”, but that is really hard for me. If I ever revisit this logo, I would like to add some little illustrated embellishments. Like a dumbell or a boxing glove or some tennis shoes. But you can only work on a logo-a-week for so many weeks before you have to move on:

Up next: In honor of my recent trapeze lesson – a logo for a traveling circus!

Week 24

logoaweek — Fri, 10 Sep 2010 16:10:15 +0000

I concluded that I didn’t need a cute little doggy to represent my coffee brand, so I settled on this more generic, more KV style version of an art deco-ey logo.

Moving forward to next week: steering away from my usual style, I’d like to work on something a little more “masculine” and tough-looking, so I think I will design a logo for a Fitness center. Haven’t settled on a name yet, so I’ll keep you posted!

Week 24 – first try

logoaweek — Fri, 10 Sep 2010 16:05:27 +0000

So, I started out thinking, if I am referring to Dogtown, don’t I need to use a dog in the logo? I remembered that I drew this cute little dog for a direct mail piece about a year ago and sort of recycled him for a cute little doggy logo. But this was only my first draft. Awww, how cute…

This probably won’t be the last we’ll see of this little fellow – maybe in the future I will use him for some sort of pet product brand, which he would be a little more appropriate for.

Week 23 – On to Week 24!

logoaweek — Tue, 31 Aug 2010 20:22:55 +0000

Thanks everybody for the nice comments. You put my feet to the fire to get my new logos up there. This is a series of three logos for an outdoor gear brand that sells camping, fishing, and hiking equipment, called “GO!” Enjoy.

I was having a bit of trouble resolving the little symbols inside the exclamation points, and I’m not sure if I’m completely satisfied, but I’m moving on. So, next up: another coffee brand! I know I’ve done it before but I just love coffee! So, again I will be drawing from my surroundings for inspiration and calling it “Dogtown Coffee” simply after the name of my neighborhood. Thanks for reading and I will try to be prompt this time!

Logo-a-week: Back by Popular Demand

logoaweek — Wed, 04 Aug 2010 15:27:07 +0000

I never really thought anyone was reading this, but after some friends kept telling me that really liked logo-a-week and wanted to keep seeing more logos, I decided to start it up again and try to keep it up. It is fun and its more for my own fun and distraction anyway, so I might as well. Next week, my bf and I are going on a camping/outdoor adventure (plus a short stay in a luxury cabin ) trip in the Smoky Mountains, so I’ve been perusing the outdoorsy stores for some last minute camping gear. So, since its relevant I will be designing a “gear” logo for all sorts of outdoor activities. The brand will be called Go! and it will have a few different subcategories such as camping, fishing, rafting, whatever else I decide. I will post the logo this week and then I’ll be skipping the next week, as I will be on the aforementioned trip.

Another annual report…

logoaweek — Mon, 19 Jul 2010 16:28:36 +0000

Here is another annual report that I completed recently. This is for an organization that works to preserve historic buildings in St. Louis, so it has a very architectural feel to it.

and more…

logoaweek — Fri, 16 Jul 2010 21:11:42 +0000

This is an annual report that I recently finished for a local non-profit. It has a “growth” theme, so the image of the tree is used to portray the nature of this organization, which is to provide family counseling services, and therefore healthy growth and protection for children.

Some More Work

logoaweek — Mon, 07 Jun 2010 14:48:49 +0000

This is an identity project I worked on a few months ago:

The first image is the letterhead and business cards and a blown-up image of the logo. The second is the homepage – the rest of the site is still being developed. This company does home renovations for people who need accessible building solutions (hence, their name) such as accessible bathrooms, wheelchair ramps, railings, lifts, door-widening, all which can be customized. They wanted their identity to feel warm, cheerful, inviting, and have a “flowy” feeling, which is what they aim for their clients’ homes to have (hence their tagline).

Some Work

logoaweek — Mon, 24 May 2010 20:47:12 +0000

I don’t usually do this, but I need to update and add some portfolio pieces to my website, so in the meantime, I am posting some images of a recent projects from work. This particular project is a capital campaign to raise money to build a new Boys and Girls Club facility. I will be adding more photos throughout the week of other recent work, then hopefully I will get my act together and update my actual portfolio site.

Free bird Logo

logoaweek — Tue, 11 May 2010 18:09:25 +0000

Here are some initial ideas:

And here is what I decided on:

I’ve never really been a fan of logos that use a picture of the animal that is potentially being eaten in the product, so I’ve decided to leave out the chicken image and just go with the egg. I also wanted to add the feeling of “freedom” so I added sunbeams and the sun poking over a hill, which conveniently ends up looking like the yolk of the egg. And the wheat just represents the fact that other crops are grown at Freebird Farms as well.