Turtle Progress

June 24, 2009 at 7:16 pm Leave a comment

I have been trying to come up with a logo for Turtle Park Cafe, the imaginary coffee shop/restaurant that has really good breakfast and is right around the corner from my house! Here is my progress so far …


I started with a purely typographic (the top one) option to get the ball rolling. It’s nice, but I don’t think the Turtle Park Cafe is as fancy as this logo makes it out to be. There is no dinner served at the Turtle Park Cafe – its more laid back. So, moving down, the second option is more loose, and hand drawn looking. Its very playful, but there’s not enough turtle. So in the third and fourth options, I’ve added turtle and some hand drawn swirly things to add to the playful look. By the end (the bottom one), I’ve settled on the colors that I like for this option. I’m liking this last logo, but I also feel like it still needs to be more “turtley” and it may look a little too kid-ish, so I will continue the logo quest, and post the results on Friday!


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Week Two: The Turtles Week 2 Logo

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