Week 18 on the 18th!

December 18, 2009 at 10:27 pm Leave a comment

I started out wanting to do something with this look, but I changed the name so that it was a bit shorter and easier to say:

Vera means “true” in Italian, and here I intended for it to mean real, organic, or pure. But then I switched directions and went back to the original name and came up with something a little more contemporary with the slightly vintage feel, which seems to be what I am drawn to lately:

The truth is, I like them both and was unable to decide, but I think I like the second one better because it lends itself to more innovative packaging possibilities. Maybe when I get a free moment down the road, I will make a fake package of pasta to test it out!

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Entry filed under: The Logos. Tags: .

Fun! Week 19

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