Logo Week 4

And she’s done:

Week 4

Week 4 Assignment
In honor of the Tour de France which started a few days ago, I wanted to design a logo revolving around biking. Originally I wanted to do a bike shop and use the French word for bike, velo, but the name that I came up with, Velocity, is the name of an already existing bike/coffee shop in St. Louis. I can’t believe I didn’t know about it already, I will definitely check it out sometime. So I switched directions a bit and came up with a playful name that sounds more like a wine label than a bike shop, so that’s what it shall be! So, with a little play on words and an extension of the Tour de France theme, it will be called “Yellow Velo.” It will be a French wine marketed to Americans – maybe Lance Armstrong could be in the advertising! In the meantime, I will keep thinking of the perfect bike shop name for a future Logo-A-Week project.